Great white cage diving draws tourists to South Africa and chumming the water with blood teaches sharks to associate humans with food. The number of fatal attacks in South Africa has skyrocketed since the introduction of cage diving in 1992. There have been 23 fatalities since 1990, more than during the entire previous century. Even though humans are not on the white sharks menu they are hunting at surf beaches and extreme rare cases, mistaken identity can occur.
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